Michelle Tillis Lederman's updated speaker website homepage.
Mobile view of Michelle Tillis Lederman's Homepage
Michelle's updated speaker packet, matching her new look and feel.
Michelle Tillis Lederman Website
Graphic Design | Web Design
CLIENT: Michelle Tillis Lederman
Michelle Tillis Lederman is an expert in solving people problems. She focuses on helping organizations engage their employees and develop their leadership teams. She provides her expertise through speaking engagements, training programs, consulting services as well as the books she has written. She is also the founder and CEO of the training company Executive Essentials.
CHALLENGE
As Michelle has shifted her focus to primarily be a speaker and trainer she needed an overhaul of her speaker marketing assets, including her website and speaker packet. The new materials needed to convey both Michelle's full range of expertise, and personality, as well as guiding potential clients to pick up the phone and book her.
SOLUTION
Using Michelle's goal of "helping people connect" and her exuberant personality as inspiration, I selected a vivid powerful color scheme, the orange and lime, set on a light background to give the site an open airy feel. The dark blue color, as an accent for buttons and headlines, moves the users eye to the important elements that need the most attention or interaction.
In addition to the updated website, Michelle's speaker packet also received a visual overhaul that brought it in line with the look and feel of the new website. The same fonts, colors, and many of the same photographs were used to create continuity between the pieces, insuring Michelle's personality shows through both online and offline.
You can click here to view the full site at www.michelletillislederman.com
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