Furlong Leadership's new website's homepage
The section explaining Alex Furlong's leadership experience on the homepage.
Mobile view of the Furlong Leadership homepage.
Furlong Leadership Website
Graphic Design | Web Design
CLIENT: Alex furlong of Furlong Leadership
After a career in Army Special Forces, Alex Furlong wanted to bring the lessons he learned to the civilian world. Alex works with organizations of all sizes to help them implement military leadership tactics into their leadership teams and decision making processes.
CHALLENGE
As a new speaker Alex needed help solidifying his brand and identity, as well as how to help portray himself as a leadership expert, without coming across as simply a former military commander. Many of the visual assets had to be created as the site was being developed; Alex invested the time to develop everything that was needed to get the site finished.
SOLUTION
I selected a black, white and red color scheme, inlcuding using all black and white phtographs, to create a sense of gravitas and authority. Paired with a some novel layout options, and some parallax scrolling image, this creates the perception of a progress, forward-thinking authority for Alex. Additionally the authentic photographs of Alex in action in the Army further show proof of his leadership expertise. A WordPress framework was selected so that Alex could easily make changes, add testimonials, and create blog posts without additional development help.
Click here to visit www.furlongleadership.com
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