Back Alley Pizza in store digital menu mockup
The fist of three digital menu screens for Back Alley Pizza
The second of three digital menu screens for Back Alley Pizza (see below for full motion version)
The third of three digital menu screens for Back Alley Pizza
Back Alley Pizza Digital Menu Screens
Graphic Design | Video | Digital Signage
CLIENT: Back Alley Pizza
Back Alley Pizza is a fast-casual pizza restaurant in downtown Newton Kansas. Back Alley prides themselves on fresh, hand crafted, made to order pizza. You can order off the menu, or create your own pizza masterpiece when you come in.
Back Alley has an eclectic look and feel to the restaurant, and their brand and identity works to reflect this same sense of style.
CHALLENGE
Replace the static in-restaurant menu. The old menu was a hand written chalk board that was hard to update, and didn't match the Back Alley brand, or decor.
SOLUTION
A digital signage solution was decided on for it's ability to be easily updated, and incorporate video to highlight specific products as well as limited time offers. The setup consists of three 54" flat screens, powered by a single Windows 10 machine running Signage Studio Pro. All of the imagery in the digital menus are photos that I took of actual food from Back Alley, and now I can say I have eaten 100% of the items on the menu! The new menus look much more like the Back Alley website, as well as the in-store printed menus, creating a stronger, more consistent brand image.
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