American Fun Food Score Big Campaign

American Fun Food is a Wichita, KS based company that is a B2B provider of “fun foods” and supplies, such as popcorn & popcorn makers, cotton candy & cotton candy machines, and various concessions. “Fun is their middle name” and their marketing materials are aimed at capturing a fun a playful feel around their products, while reinforcing the message that concession sales are a money maker.

Each quarter American Fun Food targets specific customer segments with special offers, and discounted prices. Score Big was a back to school campaign, focusing on area schools to engage them in concession purchases as a means of fund raising.

With a short time frame for these campaigns, multiple communication channels were selected to push the message out. Email blasts several times during the quarter, multiple Facebook posts, website content, and a printed flyer that was handed out by the delivery drivers directly to the targeted customer segment. All of these pieces focused on a Fall Sports theme, thus Score Big, and included the features and benefits of the products, and specifics on the high profit margins for each concession type.

The flyer for for American Fun Foods's Score Big campaign — The printed flyer for the Score Big campaign that was handed out by delivery drivers, directly to customers.

A series of social posts for American Fun Foods's Score Big campaign — A series of Facebook posts that were promoted and ran during the campaign, high lighting some of the specific details.

The website with header for for American Fun Foods's Score Big campaign — The homepage banner advertising the Score Big campaign.

The mail blast for American Fun Foods's Score Big campaign — The email blast for the Score Big campaign (click to see the entire email)