Front and back of the Score Big flyer that was handed out by the delivery drivers
Initial Facebook post, with graphic
Popcorn popper Facebook post
Sno-Kone Machine Facebook post
Cotton Candy Machine Facebook post
Score Big web banner displayed on americanfunfood.com
American Fun Food Score Big Campaign
Graphic Design | Social Media | Email Blast
CLIENT: American Fun Food
American Fun Food is a Wichita, Kansas based company that is a B2B provider of "fun foods" and supplies, such as popcorn & popcorn makers, cotton candy & cotton candy machines, and various other concessions.
American Fun Food says that "Fun is their middle name" and their marketing materials are aimed at capturing a fun a playful feel around their products, while reinforcing the message that concession sales are a high profit money maker.
CHALLENGE
Each quarter American Fun Food targets specific customer segments with special offers, and discounted prices. Score Big was a back to school campaign, focusing on area schools to engage them in concession purchases as a means of fund raising.
SOLUTION
With a short time frame for these campaigns, multiple communication channels were selected to push the message out. Email blasts (see below) several times during the quarter, multiple Facebook posts, website content, and a printed flyer that was handed out by the delivery drivers directly to the targeted customer segment. All of these pieces focused on a Fall Sports theme, thus Score Big, and included the features and benefits of the products, and specifics on the high profit margins for each concession type.
© Scott Hussey 2019 | Please Use Any Information On This Website To Offer Me a Job
